Exterior Pylon Signs vs. Traditional Signage: Which Wins?

Exterior Pylon Signs vs. Traditional Signage: Which Wins?

When it comes to promoting your business, the choice of signage can make a significant difference. Many business owners often wonder which type of signage is more effective: exterior pylon signs or traditional signs. Let’s explore this topic in detail.

If you are looking for more details, kindly visit Exterior pylon office building signage system for roadside visibility.

1. What are exterior pylon signs?

Exterior pylon signs are tall freestanding structures that are typically installed by the roadside, ensuring high visibility from afar. They are often used in commercial areas to showcase multiple businesses or organizations. These signs can be illuminated for better visibility at night, making them attractive to passersby.

2. What are traditional signs?

Traditional signs include a variety of formats such as wall-mounted signs, hanging signs, or A-frames that are often placed directly on the property. They can be made from a range of materials, including wood, metal, or vinyl, and are usually designed to reflect the business’s brand identity.

3. How does visibility compare between the two types of signage?

Visibility is a crucial factor in determining which signage is better for a business. Exterior pylon office building signage systems are specifically designed for roadside visibility. Their height and prominent placement allow them to be seen from greater distances, especially in busy areas with heavy traffic. In contrast, traditional signs may struggle to capture attention if they are overshadowed by surrounding buildings or other signs.

4. What are the advantages of using exterior pylon signs?

There are several key advantages to using exterior pylon signs:

1. High Visibility: As previously mentioned, their height ensures they are seen from far away.
2. Brand Promotion: Pylon signs can effectively promote a brand name and logo, garnering more customer interest.
3. Multiple Tenants: If your business is part of a plaza or a strip mall, a pylon sign can showcase multiple tenants, providing shared visibility.
4. Illumination: Many pylon signs can be illuminated, adding to their visibility during evening hours or in low-light situations.

5. What are the disadvantages of exterior pylon signs?

While they offer many benefits, exterior pylon signs have some disadvantages as well:

1. Cost: The initial investment for a pylon sign can be higher compared to traditional signage due to construction and installation expenses.
2. Space Requirements: Pylon signs need a considerable amount of space for proper installation, which may not be available in all locations.
3. Permitting Issues: Due to their size and location, they may require specific permits and adhere to local zoning regulations.

6. When should businesses opt for traditional signage?

Traditional signage may be a better option for businesses with limited budgets or those that operate in quieter locations. Some advantages include:

1. Lower Cost: Generally, traditional signs cost less to create and install.
2. Customization: Businesses can easily customize traditional signs to reflect their unique brand and message.
3. Space Flexibility: They can be placed in various locations on the property without requiring extensive space.

Conclusion

Ultimately, the best choice between exterior pylon signs and traditional signage depends on the specific goals and needs of a business. For those seeking broad roadside visibility, especially in high-traffic areas, the exterior pylon office building signage system stands out as an excellent option. In contrast, businesses with budget constraints that operate in quieter locales might find traditional signs more suitable.