China Unicom and Huawei's 5G live streaming package business in Guangdong won the GSMA GLOMO "Best Connected Consumer Mobile Operator Service Award"

During MWC 2024 in Barcelona, China Unicom partnered with Huawei to create a 5G live streaming package business in Guangdong, which won the "Best Mobile Operator Service for Connected Consumers" award at the GSMA Global Mobile Awards (GLOMO)

[Barcelona, Spain, March 1, 2024] During MWC 2024 in Barcelona, China Unicom and Huawei won the GSMA Global Mobile Award (GLOMO) for Best Mobile Operator Service for Connected Consumers for their 5G live streaming package business developed in Guangdong. The award aims to recognize the best innovative business or solution provided by telecommunications operators to mobile users. Guangdong Unicom is the first to launch a 5G live streaming package service, which solves the demand of live streaming users for ultra-high uplink bandwidth, meets the continuous and stable user experience of "high definition, low lag" in live streaming scenarios, and provides a demonstration for global operators to realize multi-dimensional 5G networks.

China Unicom and Huawei's 5G live streaming package business in Guangdong

won the GSMA GLOMO "Best Connected Consumer Mobile Operator Service Award"

There are over 750 million live streaming users in China, and the scale of live streaming sales in China in 2023 is about 700 billion US dollars, accounting for 27% of online retail sales. In recent years, there has been an increasing number of live streaming in segmented scenarios such as tourism, agricultural product sales, and marine fisheries. However, traditional mobile service packages are unable to meet the sustained and stable ultra-high uplink bandwidth needs of live streaming users. To this end, Guangdong Unicom has taken the lead in launching innovative products such as the "5G Live Package".

In order to accurately ensure user experience, Guangdong Unicom and Huawei have collaborated to introduce network data analysis network elements and slicing technology, providing live streaming users with ultra-high uplink speeds of 150Mbps to 200Mbps and VVIP service levels. By providing differentiated experience assurance services for video services through Huawei SmartCare @, and by integrating data to model live streaming users, potential users can be identified in seconds, assisting Guangdong Unicom in real-time marketing.

Zhou Xiaohua, President of Huawei's Service and Software Marketing and Solutions Department, said, "Thank GSMA for awarding Guangdong Unicom and Huawei this important award. We will continue to create the best user experience in scenarios through innovative solutions and services, accelerate the intelligent transformation of operators' operational dimensions, enable innovative revenue increase and differential experience realization of digital business, and help customers succeed in business."